Value elicitation and the prediction of future tastes and feelings George Loewenstein Value elicitation methods often ask people to evaluate situations or states that they haven't experienced, such as diseases, disabilities, or environmental conditions. The validity of such elicitations depends, in part, on the accuracy of people's predictions of how such states or experiences would feel. This paper will review, and attempt to make sense of, the large number of diverse studies that have documented systematic biases in predictions of future tastes and feelings.